Josh Sommers to discuss navigating the new business climate, post COVID-19 messaging
POUGHKEEPSIE, N.Y. (May 5, 2020) – Hudson Valley Economic Development Corporation (HVEDC) announced today that Focus Media Founder and CEO Josh Sommers will host the Thursday, May 7 “Back to Business: Ready for the Big Comeback!” webinar at 4 p.m. The series, which is broadcasted on HVEDC’s Facebook page and YouTube channel, features different weekly topics that provide guidance on what businesses can do now to prepare for the re-opening of the economy.
“Every business is facing challenges during these unprecedented times, and we know they can all use some marketing advice to help navigate a post COVID-19 world,” said HVEDC President and CEO Mike Oates. “We’re grateful to have Josh Sommers provide extremely valuable insight and point businesses in the right direction.”
Sommers will discuss the changes in priorities for businesses and consumers in the wake of the COVID-19 pandemic, and tips for companies to re-evaluate their marketing messaging, tone, touchpoints and strategy moving forward.
“This is unchartered territory,” said Sommers. “There are many important factors that need to be taken into consideration before developing your message. Businesses and consumers have new priorities and needs that will have to be addressed, and it’s important that marketers understand and deliver on those needs.”
To learn more, about “Back to Business: Ready for the BIG Comeback!” follow HVEDC’s Facebook page. To learn more about Focus Media, visit www.FocusMediaUSA.com.
